Viewing entries tagged

Redesigning SETI

Redesigning SETI


As Creative Director I get to do a lot of design work for Idea-loop, a web and app development shop founded by my buddy Chris McCroskey, and recently we had the opportunity to work on a project near and dear to me, the SETI program at UC Berkeley California.seti_logo SETI's goal, if you don't already know, is to scan the stars for signs of intelligent life by looking for patterns and order among the various frequencies of the universe.


We started out with a mandate to update the site, but it quickly became aware that they needed a complete overhaul of their digital presence. You can see a complete breakdown of the logo rebranding process at the end of this post.

Fast forward several months to now, and the site has just launched, and I couldn't be more proud and humbled and awestruck and speechless to have worked on, what I feel, is an immensely important project that could someday change the face of humanity.

You can check out the new site and logo at

Below is the full logo case study I put together for Idea-Loop.


Burning Man

Burning Man

Christmas and the Solstice have come and gone and brought with them my last commission of the year, "Those That Burn". The final piece was a mounted 16x32 stretched canvas print. Burning_Man_Renders

This piece was created for a friend and former co-worker to commemorate his girlfriends first trip to The Playa. She had always dreamt of going, and much like myself, had issues with logistic and anxiety that kept her from attending. It seems he helped her conquer those fears out in the Nevada desert and I'm happy to have played a small part in helping that memory find a permanent home in the physical world.


I recorded pretty much the entire process, including mounting the canvas print, and with a little help from my buddy managed to film her opening her gift as well. Look for that as soon as I can edit it down.